Mihran Kalaydjian's Experience:
Director of Sales & Marketing at Multi-Unit at Intercontinental Hotels Group - IHGApril 2010 - December 2016 | Woodland Hills, CA
•Managed National Accounts Through Strategic Action Plans & Grew Profits By 23% YOY •Exceeded $3.8M Annual Goal in Group Revenue By 18% •Partnered with Show Management to create exceptional catering experiences for city-wide convention, non- trade social and corporate events • Planned and coordinated over 85 events including; weddings, association and corporate meetings and functions, taste panels and room blocks •Successfully Managed & Grew Sales Funnel Through Proactive Solicitation Calls •Grew Intermediary Partner Relationships & Revenues By 28% YOY •Responsible for performance in the following segments: Corporate negotiated rate accounts, Leisure and specialty Groups, SMERF, Consortia Clientele, International wholesalers, Government, Association • Developed 20 Top Special Corporate Accounts Producing over 3,000 Room Nights Annually • Generated new accounts, including Honeywell, Northrop Grumman, Aero Space’s, Exxon Mobile, Lockheed Martin And Airline Crew Accommodations, which produced 985+ room nights at the property combined and become top 15 in first Quarter. • November to April 2011 ~ achieved 105% of the budgeted revenue goal and 112% of budgeted room night goal for preferred Corporate accounts, SMERF, Government and Association
Senior Sales Manager at Holiday Inn Los Angeles AirportOctober 2009 - October 2010 | Los Angeles, CA
* Increased corporate, association, government and SMERF market 21% in 3 months. * Responsible for revenues exceeding $125.000 in fourth quarter of 2009 (12% over revenue goal) * Identified successfully and developed new clients in each local and national markets for corporate transient business (IBT), consortia and wholesale bookings, SMERF
Director of Sales & Marketing at Holiday Inn Resort Palm SpringsOctober 2008 - October 2009 | Palm Springs, CA
•Responsible for Sales/Revenue Management, Reservations and Catering for 249 room full service property with 15,000 sq. feet of meeting space. • Managed own individual group and local assignments totaling $2.5 million in catering revenue. • Orchestrated a complete revamping of existing Catering Program, as well as driving an increase of 38% in revenues from PY sales, in 6 months' time. • Responsible for total room, banquet, catering, and room rental revenue, yield strategies, implementation and accountable to a market performance and meeting budget, forecast, and optimal business mix targets •Responsible for developing new accounts and servicing current accounts for catering sales in the corporate, social, and government markets with an initial sales revenue goal of $375,000 • Developed, implemented and executed changes to catering program to include operational standard goal setting and training materials for companywide roll out focus; driving on time delivery of product and flawless execution points. • Achieved over 100% RevPAR and Occ index in all hotels YTD. Achievement of over 100% RevPAR/Occ and 120% ADR in 1 property. • Increased ADR year over year by 8% and total revenue by over $1.3 million dollars. • Oversee Business Travel, Travel Industry, Online Travel Agencies, and Wholesale, Packages, Middle Eastern Travel and other transient segments representing 70% of the total hotel mix of business. • Increased corporate volume production by 6.3%, and corporate volume ADR by 9.1%. • Crew and maintained Corporate, Educational, Entertainment, Fraternal, Government, Incentive Leisure, Military, Religious, Social accounts, reaching weekly sales revenue of up $25,000.
Director of Sales & Marketing at Paragon Hotel2006 - 2008 | Bellevue, WA
•Developed and implemented a comprehensive strategy to improve metrics resulting in 55% ADR growth, 12% occupancy increase, 25% increase in transient base and 15% growth in Top 10 account production in 2006 •Direct and organize the activities of the Food & Beverage departments to maintain the high standards of quality and service with yearly revenue of $1.2 million •Responsible for selling, detailing and executing events including Weddings, Bar/Bat Mitzvahs, Fundraisers, Corporate. • Completed the year 2006 achieving 139% of my individual group revenue goal for the corporate market. •Exceeded group revenue goal by 220% in the second trimester of 2006 •Responsible for meeting and exceeding $7.5 in overall hotel revenue. Implemented recovery plans, shifting revenue performance from -31.4% to -16.7% by end of 2007. •Executed Business Development Strategy & Increased Sales By 28% in Financial, Pharmaceutical, Technical & Professional Consulting Market Segments. • Recognized by Paragon Hotels for professional contributions: Outstanding RevPAR Growth (2006), Sales Team of the Quarter (1st and 2nd of 2007), Most Creative Field Marketing Offer (1st Quarter 2007), Property Service Culture Trainer (1st Quarter 2007).
Director of Sales & Marketing at West Coast Hotels - Red Lion Hotel / Ramada Inn and Suites2004 - 2006 | Seattle, Wa
•Oversee and implement all pricing strategies and participation in Third Party Promotions and Marketing initiatives have increased Third Party Channel approximately $432K equating to a 122% growth YOY as of December, 2005. •Increased revenue ranking within company to #1 for government and #3 for corporate markets •Increased corporate, transient, association, government and SMERF market 28% in 12 months.
Assistant Front Office Manager at Omni Hotels2002 - 2004 | Indianapolis, IN
Omni Severin Indianapolis Upscale Hotel 424 rooms, 22,0000 sf function space Increased JD Power & Associates Front Office Operations score from #28 to # 4 within Omni Designed and implemented a guest survey to gauge satisfaction with the hotel, its staff, and services Responsibilities included customer service, recruiting, train and develop new team members Managed room rate structure to exceed average rate goals of the hotel and minimize overbooking Rooms Controller Achieved highest revenue management yield by controlling room inventory Created system to reduce check-in process from 6 minutes to under 1 minute Responsible for the overall management of the Front Desk and Concierge Front Desk Agent Outsold entire Front Desk staff in suite up-sells 2 to 1 Managed coordination of international group arrivals Implemented front desk pre-shift meetings and weekly rooms' division meetings. Redesigned registration cards, guest directories & comment cards.